Publisher delivery guide
From setup to payout – written for publisher teams. Use it to set up supply, review creative, run delivery, and clear revenue without bouncing between product jargon and ops guesswork.
Read the guides in order. Setup first, then creative review, then live operations, then finance. Each guide maps to one publisher job.
The four guides
01 / Setup
Set up supply the right way
Create the publication first, then the marketplace listing. Add a delivery slot only if the package needs live serving.
02 / Creatives
Review creative without losing launch context
Approve fast, request changes clearly, and keep the final asset, launch timing, and proof expectation attached to the booking.
03 / Operations
Run live delivery and solve problems early
Watch pacing, investigate discrepancies, and escalate only when the normal controls are not enough.
04 / Reporting
Clear revenue before payout
Compare booked value, delivered value, hold reasons, and payout timing before money moves.
Quick answers
- Do I need a delivery slot for every listing? No. Only display and web-video packages need live serving.
- What comes first? Publication first, then marketplace listing.
- When do I create a buyer deal? Only when a live booking or sandbox test needs delivery to mirror the commercial agreement.
- Where do creative approvals happen? In the publisher fulfillment workflow, not in side notes or email.