DACH pilot · For senior media buyers

Buy premium media direct.
Skip the agency tax.

Brief in plain English, reserve direct from publishers, settle Net-30. One platform fee, zero middlemen.

Create your account Browse inventory →
Curated DACH inventory 5% flat platform fee 100% of list price to publishers
12–28%
Typical agency take
5%
KillTheCut, flat
€1.7M
Saved per 10 Mio. € booked at 17pp delta
The agency tax

You're paying 12–28% for chaos.

Agencies often layer 12–28% in fees. Brokers add lead times, rebate games, and disputed make-goods. KillTheCut routes around them.

Agency chain

  • Brief → 14-day RFP cycle
  • Layered markup 12–28%
  • Vendor of record disputes
  • Pacing reports on lag
  • Make-goods at agency discretion

KillTheCut

  • Brief → reserve in minutes
  • Single 5% platform fee
  • Direct contract with publisher
  • Live pacing & proof of delivery
  • Adjudicated dispute desk
How it works

Brief, reserve, ship – same afternoon.

Read the docs →
01 / Brief lab

Paste a brand brief.

Drop in your KPIs, audience, geo and key dates. We turn it into a marketplace-ready spec, with budget bands and channel mix recommendations.

Audience
A25–54 · HHI 90.000 €+ · DE-Süd
Channels
CTVAudioNewsletter
02 / Marketplace

Filter, compare, reserve.

Tabular by default. Sort by CPM, reach, or freshness. Reservations hold for 30 minutes while you align internally.

ItemCPMStatus
Sunday Primetime42,00 €Held
Morning Drive28,50 €Reserved
03 / Booking

Submit creative. Watch it ship.

Upload to spec, approve, and watch live pacing. Disputes are adjudicated by an ops desk, not by the publisher's account manager.

Pacing – Sunday Primetime
64% deliveredon track
Inventory preview

A snapshot of what's bookable today.

Example listings. Sign in for live availability, full filters and reservation.

Browse all inventory →
Inventory Channel Window CPM Reach Freshness Status
Sunday Primetime – Q2
Northwind Sports · 30s spots
CTVMay 12 – Jun 0942,00 €2.4MFreshAvailable
Long-form Series Sponsorship
Telltale Streaming · 5 episodes
CTVMay 20 – Jul 0136,20 €1.6M7 daysAvailable
Morning Drive Audio
Bridge & Burrow Audio · 25 markets
AudioMay 06 – May 2728,50 €880kFreshReserved
Editor's Pick – DOOH
Streetlamp Outdoor · BER/HAM/MUC
OOHJun 02 – Jun 1618,40 €3.1M14 daysLimited
Newsletter Sponsor – Tier 1
The Quarry Brief · 120k subs
NewsletterMay 01 – May 3154,00 €120kFreshAvailable
The DACH pilot

Joining early pays off.

We're building KillTheCut together with the first DACH advertisers and publishers. Join now and you get founding pricing, a direct line to the founder, and a real say in what gets built.

Start as an advertiser Start as a publisher
Pricing

5% flat. Agencies often take 12–28%.

Buyers pay the publisher's listed CPM plus a transparent 5% platform fee. Publishers receive 100% of their listed price. That's it – one fee, one direction.

Buyer

5% platform fee

on each booking / flat
  • Unlimited briefs & reservations
  • Live pacing & proof of delivery
  • Dispute desk & managed make-goods
  • Up to 25 seats per workspace
Create account
Publisher

Free to list

0% commission / buyers pay the 5% on top
  • List unlimited inventory items
  • Set your own freshness & lead times
  • 100% of your listed price – paid out once the brand's invoice is paid
  • Direct contracts, no MFN traps
  • Optional payment guarantee (2.5%): plannable payout 30 days after the period airs – even before the brand pays
Create your publisher account
What you don't pay: Spread on CPM Rebate kickbacks Retroactive RFP fees Make-good negotiation

Stop hiring middlemen.
Start booking media.

Now onboarding the first DACH advertisers and publishers.

Start a brief Browse inventory